In the past few couples of years, the world of the internet and technology has been evolving. There have been few significant changes that are being to revolutionize the business world forever and for better. We have been using machines that are programmed to follow human instructions, it is a well-known fact.
Now the development has reached a point where in algorithms are developed which can analyze data and act smarter. This is an era of the artificial intelligence, the latest and the simple definition for artificial intelligence is that it is a collaboration of machine learning and deep learning as it is a fresh breakthrough.
Many of us have already heard of the tem or have read some articles about what artificial intelligence is and how it is bound with the change of the world. Though we are yet to find out how this artificial intelligence can be applied to our daily lives or our business for better sales. The real fact is that many of the big giant companies including Google, Facebook, and ecommerce sites such as Amazon and Alibaba and others have already started implementing artificial intelligence for their business.
By giving few simple examples for understanding, in Amazon think you have made a purchase, the next time when you return for making another purchase, you can see few recommendations on the basis of our previous purchase or on the browsing history on the site which most of the time helps you. This is happening because of the artificial intelligence.
Now we can understand that artificial intelligence is not robotics or the one you relate it to from all those science fiction movies that we watch. Experts assume that by the ending of this decade 2020 artificial intelligence will handle all the business functionalities including answering emails, social media interactions, phone calls and even chats without any possible human interference.
How we can implement artificial intelligence in the business:
1. Building sales process model which can work:
Artificial intelligence in the customer relationship management is one of the most sophisticated methodologies for improving the businesses sales process model and know how it works. Imagine that if you want to draft a sales message and ensure that that has reached every customer who is interested in the product. This could help in multitasking, such as answering customer’s quarries, identifying what they are expecting from our business and customizing a perfect solution and finally results in an increase in sales.
2. Customizing customers personal experience:
There is always an information that gets stored in the cyberspace captured during the previous interactions and this is what artificial intelligence is utilizing here. The sales insight provides the artificial intelligence with an idea of the customer behavior through their user journey. This is what is applied to create intelligent customer engagements.
3. Potential customers should not miss out:
There are moments when a user wanders or browses across specific components or areas of your website.
There are some of the rewards of artificial intelligence and their implementation can help the business achieve their objectives is what makes it more demanding and popular.